In today’s rapidly evolving digital landscape, CODA:GENE, led by Irena Tyshyna, is at the forefront of integrating Artificial Emotional Intelligence (Emotional AI) into educational environments. Launched in June 2023, the project’s mission is ambitious yet grounded: to offer accessible, personalised learning experiences through AI-driven emotional analysis, enhancing both teaching effectiveness and learner engagement.
Revolutionising Digital Learning with Emotional AI
The project addresses one of the key limitations of online education—reduced interpersonal communication and delayed feedback. Emotional AI bridges this gap by analysing learners’ emotional states, offering real-time insights that allow educators to provide responsive, customised support. By fostering a more connected and emotionally aware educational environment, Emotional AI empowers institutions to better equip students with the skills they need to thrive in a competitive world.
The project involves expertise from diverse fields—engineering, psychology, artificial intelligence, and education—creating a multidisciplinary approach to digital learning. Irena Tyshyna’s role is integral in shaping the emotional intelligence component, drawing from her 25+ years of experience in mental genetics and cognitive reprogramming.
Irena Tyshyna: A Legacy of Personalised Education
With an academic background that includes a Master’s Degree in Education and specialisations in mental genetics and child psychology, Irena Tyshyna has cultivated a rich career blending theoretical research with practical application. Her consultancy practice, CODA:GENE, founded in 2018, reflects her dedication to optimising individual learning experiences through cutting-edge research and technology.
A key driver for Irena’s work has been her dual experience of professional growth and single parenthood, providing her with deep insights into creating flexible, inclusive learning environments that cater to diverse needs.
Collaborative Innovation with Anna Baldycheva
This transformative project began as a collaboration with co-founder Anna Baldycheva at the STEMM Laboratory at the University of Exeter in 2022, where they explored the intersection of AI and emotional intelligence in education. Recognising the potential for an AI-powered tool that bridges the gap between digital learning and in-person tutoring, they launched their initiative in 2023. The partnership, rooted in shared values and mutual respect, underscores the importance of interdisciplinary collaboration in solving complex educational challenges.
Building Resilience as Founders
Launching a project of this scale brought numerous challenges, from logistical hurdles to the integration of sophisticated technologies. However, regular communication and problem-solving strategies kept the momentum going. Irena Tyshyna and Anna Baldycheva’s complementary skills in psychology and engineering have proven to be a formidable combination, helping them overcome obstacles while staying true to their vision.
Leadership and Gender in a Male-Dominated Industry
As female co-founders in traditionally male-dominated fields, Irena Tyshyna and Anna Baldycheva have faced gender-related challenges. However, these experiences have informed their leadership style, making it more empathetic and intuitive. They believe that fostering an inclusive environment not only improves team dynamics but also boosts innovation. Their journey highlights the importance of diverse leadership in technology-driven sectors.
The Path Ahead
For those looking to follow a similar path, Irena Tyshyna’s advice is to prioritise clear communication, trust, and adaptability. Success in a start-up hinges on the ability to stay committed to the end goal and vision while remaining flexible in the approach to solving new challenges. Interdisciplinary collaboration and building a diverse team are crucial to tackling the multifaceted problems that arise in the development of new technologies.
For more information or to schedule an appointment with Irena Tyshyna, fill in the contact form on our website, https://coda-gene.com/
This article was adapted from the article Spinouts bring women in engineering together—here’s why that featured in Nature.com published on the 24th of June 2024.
